South By Southwest

INTERNSHIP

Internship Brief

South by Southwest (SXSW) is an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas. This year marked the 30th anniversary of the festival.

As an intern, I created marketing materials, event signage, several pieces of print and web collateral, and worked on advertisements for their monthly magazine, SXSWorld.

Internship Brief

South by Southwest (SXSW) is an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas. This year marked the 30th anniversary of the festival.
As an intern, I created marketing materials, event signage, several pieces of print and web collateral, and worked on advertisements for their monthly magazine, SXSWorld.

1. Advertising

SXSWorld is a monthly magazine released by SXSW to an international audience. I executed advertisements for festival events and sponsors.

I created ads for different events to be displayed on jumbotrons dispersed across downtown.

1. Advertising

SXSWorld is a monthly magazine released by SXSW to an international audience. I executed advertisements for festival events and sponsors.
I created ads for different events to be displayed on jumbotrons dispersed throughout downtown.

2. Event Signage

The Austin Convention Center hosts several panels, talks, and other events at SXSW. Every room needed a standing sign indicating the events that would take place there on a given day.

At the Music Gear Expo, large graphic column block towers were created at the entrance of the ballroom, and a hanging sign for Expo Store.

2. Event Signage

The Austin Convention Center hosts several panels, talks, and other events at SXSW. Every room needed a standing sign indicating the events that would take place there on a given day.
At the Music Gear Expo, large graphic column block towers were created at the entrance of the ballroom, and a hanging sign for Expo Store.